Innovation by Design Summit 2024

This is how businesses are designing for the experience economy

Kattan at Innovation by Design Summit 2024 - Doha, Qatar. Image Courtesy of Fast Company Middle East

At Fast Company Middle East’s Innovation by Design Summit, held in partnership with Msheireb Properties at Qatar’s Doha Design District, panelists and speakers discussed the challenges of designing for the user experience economy.

During a panel discussion, Ahmad Kattan, a Concept Designer and Architect, acknowledged this shift, emphasizing, “The present and the future involve more experience-oriented designs, concepts, and buildings that are not only serving their physical purpose but evoking emotions.”

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From an architect’s viewpoint, Kattan emphasizes that delivering these experiences often falls beyond the architect’s control. He adds, “If we don’t collaborate with multidisciplinary teams, including those responsible for brand identity, I believe we’ll continue with our business-as-usual models for longer.”

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“I believe it’s the best time to be a designer or an architect because of AI and the limitless power at our fingertips. It’s tricky and challenging because we need to embrace it rather than try to fight it,” says Kattan.

Source: Fast Company Middle East

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